Experience

Work experience

## Student Consultant | Aug 2021 - December 2021 Bayer Foundation - Consulted a social tech. enterprise to help farmers reduce post-harvest loss. - Created product roadmaps and application wireframes to ease payments authentication and tracking. - Shipped future scalable business model innovations analysing roadblocks in the value chain.

## Senior Office, Consumer Insights and Brand & Communications | March 2018 - May 2019 V Guard Appliances - Collaborated with product development, engineering, marketing for business requirements. - Delivered recommendations for product improvement, feature enhancement, Brand Plan. - Deep-dived consumer data for mapping customer journey, marketing funnel & assesing campaign results. - Established in-house mixed methods research capability & saved 20% research cost through negotiation. - Extracted insights from moderated interviews to ideate campaign for 2K+ dealer network.

## Research Manager,Consumer Packaged Goods | March 2017 - February 2018 Kantar - Managed 40% of personal care project portfolio , team won best annual performance in SE Asia - Executed end-to-end research independently - proposal writing, experiment design through analysis and client presentation - Used predictive models & structural equation modelling for causal relationships, conjoint analysis to measure consumer preferences, eye tracking data for heat maps, gaze paths Headed a team of 3 to standardise research template and questionnaire for 4 most frequent research - Headed a team of 3 to standardise research template and questionnaire for 4 most frequent researchUploading image.png…

Skills

Education

Publications

Talks

Teaching

Service and leadership